A social media marketing plan is a document that defines the goals, strategies and item actions for your social media marketing effort.

Having a social media marketing plan will help you organize what you’re posting and where you’re posting it. There are four key steps to creating a plan that’s successful and gets you the results you want: 

Step One: find out where your audience is hanging out online and take note of their behavior - what kind of content do they share? Who are they interacting with the most?

Step Two: define your business goals and think about how you can use social media to reach them. For example, if you want to generate 50% more leads this year, how can your social channels support that?

Step Three: identify where you’re going to focus your social media efforts (not all channels are equal) and how you’re going to align with best practices for each of your chosen channels. On top of that, you’ll also want to think about which team members will be implementing your strategy.

Step Four: decide what social tools you’re going to add to your work and consider how you will monitor your activity and measure your results. One of the most important things to think about at this stage is what success will look like for you.

If you want more guidance on these steps, please check out Impartial World service providers.

By Joel Otim 

Social Media Marketer.

0774535252