A sales strategy is a set of decisions, actions, and goals that inform how your sales team positions the organization and its products to close new customers. It acts as a guide for sales reps to follow, with clear goals for sales processes, product positioning, and competitive analysis.Why is a sales strategy important?A clear sales strategy serves as a map for the growth of your business. Your sales strategy is key to future planning, problem-solving, goal-setting, and management.An effective ...
How to show your customers some love and improve your customer retention.Gaining a new customer is five times more expensive than maintaining an existing consumer. Loyalty and retention are always important. But with an unclear economy, it’s more critical than ever. So how can you make your customer fall in love with your business? It’s simple. Just keep the customer top of mind in every aspect of your company. Ensure their processes are straightforward and easy, maintain constant ...